Many overlook the importance of the incidental photo. It's the little things that can really help to tell a story, show emotions/atmosphere. For example, a property photo a bedroom. taking a photo of a newly refurbished bedroom is simply not just a snapshot by taking photos of a photo on the wall, a kettle even the dressing table a room is not just a room, its very personal and all these little details are always captured. A wedding, we take for granted that ceremony, fist kiss, dance cake cutting are all part of a wedding photography package, but the incidentals will always complete the story and trigger memories more than a main photo can. Anything from a watch, table layout to the wedding shows all these little details "incidentals) make a real difference. Which is why we will always take incidental photos at almost any photo shoot.